Three proposals for a small art deco jewellery house

Sample brand OCTAVE, made-to-order jewellery in Antwerp. All names, prices, people and pieces are placeholders; the museum photographs are period references with credits in each page's footer. Each proposal is a single self-contained page.

Proposal A the dark room

The jewels' onyx-and-platinum contrast becomes the room: one dark ground where each piece appears as a lit exhibit. A sideways gallery strip up top, full-screen piece plates, and the commission told as a draggable row. TikTok Sans, bronze on near-black.

Proposal B the name as a monument

The house name becomes a skyscraper facade: OCTAVE stacked edge to edge over Brandt's 1925 exposition gate. Pick a metal and stone and watch the ring and the page's gold accent recolour. Anton, ivory ground, onyx ink.

Proposal C the gallery wall

The 1925 Exposition's gallery wall becomes the device: pieces hung like prints at uneven sizes on green felt, the 1925 postcard opening the page, the making process on a slow film loop. Zodiak and Hanken Grotesk, bone and chocolate.